Keyword match types 282000-Keyword match types
The keyword match types dictate how closely the keyword needs to match with the user's search query in order for the ad to be considered for the auction So Google Ads features four match types (broad, broad match modified, phrase, and exact) that advertisers can select for their keywords to help control which searches can trigger an ad Each match type functions differently, where 'broad' matches to the widest range of search queries and 'exact' to the narrowest range The most "loose" of the match types, broad match is the default for Google AdWords campaigns It instructs Google to allow your ads to show when a users search query contains any ofBroad match keywords are the least targeted of them all Example keyword #1 sockAll of these Match Type changes will go into effect sometime next month and it About Keyword Matching Options Google Ads Help Keyword match types